December 2, 2008

Etisalat unveils missed calls notification for subscribers

Nigeria’s newest mobile telecommunications company, Etisalat, has unveiled a feature on its pre-paid product, the Easy Starter, that allows subscribers on the network know any caller who tried to reach them even when they were not immediately available or while their phone was switched off.

The Missed Calls Notification feature is available to all subscribers on the Etisalat network at no cost. The firm said by allowing subscribers to be notified on attempts made to reach them on their phones even when a phone number was unreachable for whatever reason, it was helping to promote better businesses and personal relationships.

The feature notifies subscribers about those that tried to reach them, even when out of coverage area or when they switched off their phones, immediately they turn their phones back on or get back into an area where there is coverage. This implies that all attempts to reach a subscriber on the Etisalat network are registered and a subscriber is notified whenever this is necessary.

The firm said notification is sent as an SMS and includes the number(s) that tried to reach them, the date that the attempts were made, the time the number(s) called them and the number of times the number(s) tried to reach them.

This is a first in Nigeria’s telecommunications market and Etisalat said it was a default service on its network and did not require the subscriber to take any action to activate it.

Speaking about the feature, the Vice-President Marketing, Etisalat Nigeria, Mr. Wael Ammar, said that the feature was unique in the Nigerian market and was in line with Etisalat’s sincere desire to get Nigerians talking a lot more. He added that there was no charge attached to the service.

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